SEV Resources

Thanks for investing in the book Select Effective Visuals! On this page you will find additional resources to help you use the ideas in the book. Most of the resources are links to other content that you can choose to explore. There are links to videos, other example visuals, articles, calculators, and more. If you find something you think I should add to this page, or if you find that one of the links is broken, please let me know by emailing me at

I’ve organized the resources in the order of the content in the book so it is easier to find what you are looking for.

You can use these links to jump to a particular section, or you can scroll through the entire list of resources.

Step 1: Writing a Headline

Category 1: Comparing numbers/values/size: Graphs; Group 1: comparing to a standard; Group 2: comparing values; Group 3: Components; Group 4: Trend

Category 2: Relationship of Sequence

Category 3: Relationship over time

Category 4: Relationship of Entities

Category 5: A person, place, or object

Category 6: Example or demonstration

Step 3: Focus the audience during delivery


Step 1: Write a Headline summarizing your message

Article on how writing a headline is one of the key steps you can take to improve your presentations this year

Article on how headlines are like tweets that go viral


Step 2: Select and create an effective Visual

Category 1: Comparing numbers/values/size

There are many visuals in this category that are graphs. Here are some articles & videos on creating, cleaning up, and delivering graphs in PowerPoint.

Creating graphs:

Video of adding a graph in PowerPoint with data from Excel

Article on using Excel data to create a PowerPoint graph

Linking an Excel graph to a PowerPoint slide

A very comprehensive list of Excel charting tutorials by Jon Peltier

Cleaning up a graph:

Video of basic cleanup

Article on additional cleanup for column graphs (ideas apply to other graphs as well)

Article on advanced graph labeling techniques, including custom number formats used in diverging stacked bar chart data labels

Delivering a graph in a presentation:

Video on animating a graph

Article on why animating a graph can make it easier to understand


Group 1: Comparing values to a standard

Article on effective dashboard slides

Good example from The Wire of a Ranking visual on rank of top candy bars over time

Example of ranking chart from Wall Street Journal

Article on effective dashboard slides


Group 2: Comparing values to each other

Proportional Object Collection Calculator; video on using the calculator

Article on proportional object collections

Grouped item comparison example from CNN website

Grouped item comparison from Wall Street Journal

Slide makeover showing a grouped item comparison

Article on where to get vector icons to use as shapes in grouped item comparisons

Article on adding visual indicators to a table of insights

Article on diverging stacked bar charts

Slide makeover showing use of a diverging stacked bar chart

Diverging Stacked Bar Chart Calculator; video on using Diverging Stacked Bar Chart Calculator

Diverging stacked bar chart examples from Darkhorse Analytics

Article on using treemaps

Article showing a makeover using small multiples bar charts

Small Multiples Calculator; video on using Small Multiples Calculator

Other small multiples articles/examples:;;;;

Slide makeover showing a graph of ranges of values


Group 3: Showing components of a total or whole

Article on correct use of pie charts

Article on donut charts

Article on waterfall graphs

Video on creating a basic waterfall graph

Waterfall Graph Calculator; video on using the Waterfall Graph Calculator

Waterfall chart tutorial by Taylor Croonquist

Stacked Bar Breakdown Calculator; video on using the Stacked Bar Breakdown Calculator


Group 4: Showing a trend over time

Article on using a line chart instead of a column graph for trends

Article on use of dual-axis graphs

Slide makeover showing a line graph used instead of a stacked column graph

Article on how the scale of a dual-axis graph can be used to give a false interpretation of the data


Category 2: Relationship of Sequence

Article on showing steps in a process

Article on using pre-made diagrams from

Slide makeover showing the use of a decision tree


Category 3: Relationship over time

Article on timeline visuals

Video on creating a Gantt chart (also for creating a timeline)

Video on creating a Gantt chart using a table


Category 4: Relationship between entities

Article on different ways to format text instead of bullet points

Article on reducing the text on slides

Article on formatting text in tables


Category 5: A person, place, or object

Article on how copying images from the web can be detected

Article on sources of free images

Article on finding & using vector icons


Category 6: Example or demonstration

Article on case study slides

Article on using quotes on slides

Article on using quotes of regulatory text

Article on formatting text in text boxes

Article on the grammar of text on slides

Step 3: Focus the audience during delivery

Slide makeover showing the use of callouts in a spreadsheet

Video on creating callout shapes that can be easily seen

Slide makeover showing the use of reveal animation with tables

Article on using builds to give context before conclusion

Videos/tutorials on using animation to build slide elements

Article on using exit animation

Video on using reveal animation



By Dave Paradi

Dave Paradi has over twenty-two years of experience delivering customized training workshops to help business professionals improve their presentations. He has written ten books and over 600 articles on the topic of effective presentations and his ideas have appeared in publications around the world. His focus is on helping corporate professionals visually communicate the messages in their data so they don't overwhelm and confuse executives. Dave is one of fewer than ten people in North America recognized by Microsoft with the Most Valuable Professional Award for his contributions to the Excel, PowerPoint, and Teams communities. His articles and videos on virtual presenting have been viewed over 1.2 million times and liked over 12,000 times on YouTube.