Transform Your Overloaded Text Slides into Persuasive Visuals
that Effectively Sell Your Ideas to Decision-Makers
You’ve had enough of the overloaded text slides that most presenters use. You’ve seen a few people use visuals instead of bullet paragraphs and it is so much more effective. But you figure that you’d need some graphic design training and thousands of dollars of software and equipment to create visuals for your presentations.
Not so.
There is an easy five step method that will show you how to create persuasive visuals using the software you already have. Get ready to join The Visual Slide Revolution.
Here’s what Wendy Gates Corbett tweeted after reading the book and using this five-step method: “Read “The Visual Slide Revolution” by Dave Paradi. Great book on bettering PPT slides. Lots of simple but doable tips.”
My name is Dave Paradi and I am acknowledged as one of the experts when it comes to creating persuasive visuals that sell ideas, products and services to decision-makers. I’ve captured the process I use for transforming overloaded text slides in a new book, The Visual Slide Revolution. The book has been named as one of the Top 10 Business Books of 2008 by The Globe and Mail, Canada’s leading business newspaper (read the article).
In this book, I walk you through my five step KWICK method that will have you looking at your presentation slides in a whole new way. You will have the knowledge to transform your current presentations and create new slides that drive your message home like never before.
“Mr. Paradi tackles each point in detail, in the same clear manner he wants your presentations to follow. The In Context section is phenomenally helpful, as he lists the various types of graphics you can use and offers tips for each to make them more powerful.
This is a very strong book in an area where most of us are very weak.”
Harvey Schachter, The Globe and Mail (read the entire review)
Summary of the KWICK Method for Creating Persuasive Visuals
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K – Key Point Find the key point and create a headline that summarizes it for your audience |
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W – Words that suggest the visual Use the clues in the words in the headline, the words that you speak and the words that were on your slide to determine the appropriate visual |
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I – In Context Create the visual so it has context for the audience – they can easily understand it because it is familiar to them |
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C – Crystal Clear Make the visual clear for the audience by using callouts, adding graphical fills or de-emphasizing other elements |
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K – Keep Focus Keep the focus of the audience as you present the visual by using build animation wisely and the Break Down and Zoom In Technique for complex visuals |
When I present the KWICK method during my workshops, people are able to use the ideas immediately. They’ve told me that after hearing these ideas, they have changed their approach and their presentations are much more powerful than ever before. You now have that opportunity.
“Dave’s book has really helped me to make strategic choices about what visuals to use and how to use them. I now choose images to illustrate the essence of a message instead of just using words. And because it is a strategic choice, the visual image also helps me remember what I was going to say.”
Shelle Rose Charvet, author of Words That Change Minds
“Dave Paradi’s book The Visual Slide Revolution is the first book I’ve seen that correctly diagnosed the business shift toward visual communications. Rather than focusing on design principles, Paradi goes directly to work telling business persons how to design slides that are clear and persuasive.”
“Paradi uses visuals extensively, showing before and after slides to bring the concepts to life. Visual Slide Revolution is a quick read, in part because each visual is worth a thousand words and in part because it isn’t full of extra pages that add heft to the book but not useful content. I finished the book in about two hours and the message was 100% clear. We need more books like this.”
Bruce Gabrielle, President of InsightsWorks, a market research and strategic consulting firm specializing in the high-tech industry
It’s also important that you know what the book does not contain. It is not a technical training book for any presentations software package (i.e. PowerPoint, Keynote, etc.) You can apply the ideas in any software. It is also not a book on presentation skills – how to stand, pause, etc. There are plenty of sources of information for that set of skills.
This book bridges the gap between technical information and presentation skills training to show you how to create persuasive visuals. The type of visuals that allow your presentations to be conversations with your audience instead of a boring recitation of paragraphs of text on the screen.
A reviewer on Amazon.com titled their review “Excellent for every business professional” and said:
“The concepts in this book are excellent and long overdue in the corporate world where muddled PowerPoint is the norm. Most PowerPoint books teach you how to create lovely-to-behold slides that contain very little data. Paradi tosses that paradigm upside down, with slides that even the artistically-challenged can create and that are rich with data – perfect for business managers.
The concepts are clear and practical, and demonstrated with actual examples from Paradi’s consulting and training practice.”
and concludes with:
“Bottom line is this deserves a place on every business professional’s bookshelf.”
The reviewer found the content useful – as will you.
Dave Paradi has over twenty-two years of experience delivering customized training workshops to help business professionals improve their presentations. He has written ten books and over 600 articles on the topic of effective presentations and his ideas have appeared in publications around the world. His focus is on helping corporate professionals visually communicate the messages in their data so they don’t overwhelm and confuse executives. Dave is one of fewer than ten people in North America recognized by Microsoft with the Most Valuable Professional Award for his contributions to the Excel, PowerPoint, and Teams communities. His articles and videos on virtual presenting have been viewed over 4.8 million times and liked over 17,000 times on YouTube.