PowerPoint Presentation Effectiveness Training for Sales Professionals

How can you increase the effectiveness of the presentations your sales professionals deliver? How can you help your sales professionals create presentations quickly so they can get on to contacting more prospects and closing more sales? 

With a customized Think Outside The Slide training session. 

You have given your sales professionals training on how to deliver a presentation and sent them on technical PowerPoint training, but you probably haven’t given them PowerPoint Effectiveness training. This training is unlike any other. It focuses on what is effective on slides and why – based on academic research and experience. 

In the PowerPoint Presentation Effectiveness System, this training takes the standard set of slides that have been created, along with the assessment of the sales professionals and creates a customized training session that teaches your professionals how to quickly assemble a customized but consistent set of slides. When they walk out of the room, your sales professionals will be ready to improve their presentations and have more time in their day for revenue generating activities. 

Full-day workshops cover:
  • What Annoys Audiences – avoid the problems identified by over 600 audience members so people don’t tune out when you present
  • Presentation Structure – the seven steps that will ensure your presentation delivers a clear and organized message
  • Slide Design – How to select colors, fonts and layouts that enhance your slides
  • Principles of Persuasion – Applying the research on persuasion to the development of slides so we can create visuals that persuade people to action
  • Slide Content:
    • Text Slides – how to create crisp, concise text slides so we avoid the overloaded text slides that annoy audiences
    • The KWICK Method of creating persuasive visuals – five steps that will transform the usual text only slides into visuals that more effectively make your point:
      • Key Point – how to analyze data and determine the headline for each slide so the slide message is clear from the top; why radio station WIMTT should be the #1 station in your office
      • Words that suggest a visual – recognize the words or phrases to look for that suggest which powerful visual you should choose for the slide
      • In Context – best practices for creating different types of visuals (like graphs, diagrams and photos) so that each visual is clean, uncluttered and connects with the audience
      • Crystal Clear – how to make the point of the visual stand out clearly so that there is no doubt what your point is
      • Keep Focus – use animation and other techniques to focus the audience on your message when you present
  • Slide Delivery – tips from the pros on setting up for the presentation, delivering the slides, handling problems if they occur and ending your presentation in a way that results in action

The most popular half-day session focuses on the Principles of Persuasion and Slide Content sections of the program.  It is ideal for groups who are looking for specific suggestion on how to make their presentations sell ideas, products and services more effectively to decision makers.

"Dave diligently customizes his presentation to his audience's needs."
- Diane Nossem, Marketing Communications Manager, Holland Capital

“Effective, clear, concise tools that I can and will use to create powerful presentations – Thanks” – Virginia Dennis, Mental Health Association

Why should you schedule a Think Outside The Slide™ seminar?
Here are the top five reasons that organizations such as PSE&G, Bank of Montreal, Nikon Optical, the Professional Association of Investment Communications Resources, the Medical Marketing Association and others (Click here to see a list of organizations who have benefited from my ideas) have hired me to deliver this session.

  1. A customized session ensures every participant receives the information they need to go back to their job and make immediate improvements to their presentations. 
  2. My "Practical not Technical" approach makes technology useful and results in a high Return on Investment for this training session. 
  3. My philosophy on presentations is that "it is about the audience, not about the presenter or the slides". In the seminar I explain how the audience is impacted by what the presenter does and says. This allows participants to apply the knowledge in new and different situations in the future. 
  4. My belief that "Clear is more important than Cool" cuts out the wacky slide antics and pulls the real points out that support the message. 
  5. Being an author of "Guide to PowerPoint" in an MBA book series establishes me as an expert that professionals will take advice from. Professionals respect my opinions because they are based in research and tested in real business presentations. Click here to see my full bio. 
"Just a note to thank you for the excellent presentation on PowerPoint you delivered. The many tips you described led me to reformat all the slides in my seminar. I consider myself very adept at PowerPoint, however, the ideas you introduced have significantly enhanced my slides. Great job!" - Bryan Walton, CentreLine Publications, Toronto, ON
Who will benefit from a Think Outside The Slide™ session?
If you and your staff create, modify or deliver PowerPoint presentations, you need the Think Outside the Slide™ seminar. This seminar is valuable for:
  • Sales professionals who want to improve the presentations that lead to more business 
  • Managers or supervisors who present information to superiors or employees 
  • Business owners who deliver sales and financial presentations 
  • Analysts and Specialists who inform others or seek approval for projects 
  • Support staff who prepare presentations that others deliver
Every participant leaves with a detailed handout and most organizations also provide a copy of my MBA text book "Guide to PowerPoint" to ensure that the ideas are used on the job.
"Your workshop presentation was extremely well received and very applicable to the group. Being one of the participants in the group, the information you provided was immediately applicable to my business. You also have the ability to share some of the technical components in an "easy to understand" and enjoyable manner. Your solid expertise shone through in your workshop and contributed to the overwhelming success of our Conference!" Ingrid Norrish, Conference Education Co-Chair, Independent Meetings Planners Association of Canada
Think Outside the Slide™ presentation training can be delivered in a half-day seminar format or a full-day workshop format. Click here to e-mail me and start planning your Think Outside the Slide™ session or call me at (905) 510-4911. Looking for an alternative to a live session? Click here to find out more about my web training delivery option.