Resources for Sales & Marketing Professionals

If you are looking for books and video resources to help your sales and marketing staff improve the effectiveness of the PowerPoint presentations they create and deliver, you have come to the right place.  Here are some of the resources that other sales and marketing professionals have found useful.

The Visual Slide Revolution
The book that was selected as one of the top 10 Business Books of 2008 by The Globe and Mail details the five step KWICK method for creating persuasive visuals.  In their review of the book, they said:
"Mr. Paradi tackles each point in detail, in the same clear manner he wants your presentations to follow. The In Context section is phenomenally helpful, as he lists the various types of graphics you can use and offers tips for each to make them more powerful.

This is a very strong book in an area where most of us are very weak."
Harvey Schachter, The Globe and Mail (to read the entire review click here)
Click here to learn more about this book.  Bulk discounts are available when you order for your entire team.  Click here to e-mail me about placing an order for your group.

102 Tips to Communicate More Effectively Using PowerPoint
Practical, easy to use tips that you can apply immediately to improve the effectiveness of your presentations.  In the Globe and Mail review of the book, Harvey Schachter said:
""I am a fan of Mr. Paradi’s work, having read his previous book The Visual Slide Revolution, which I recommended as one of the top business books of 2008, and I subscribe to his newsletter. But I was still astonished at the array of new tips, and the depth in examining them, with loads of technical details that can help you prepare your presentations better and even handle the disasters that he assures you will occur at some point when you arrive for a presentation and a glitchsurfaces. If presentations are part of your life, this book is probably mandatory for you – it’s that rich." (emphasis added)  Click here to read the entire review.
Click here to learn more about this book.  Bulk discounts are available when you order for your entire team.  Click here to e-mail me about placing an order for your group.

Webinars on key topics (recordings available)
It used to be OK to just slap together a presentation at the last minute and read the slides to the audience.  Those days are over.  If you want to be successful, you need to create PowerPoint presentations that effectively communicate your message using visuals and multimedia.  You don’t have time to wade through a manual that is all technical and not practical.  So I created a series of one hour webinars to give you the key information on the most important topics presenters need to know in order to create effective PowerPoint presentations that get results.  Topics include incorporating video, finding and using photos, creating effective graphs, and using animation to focus your audience instead of annoy them.  All the details are here.

PowerPoint "How-To" Webinar Recording
In this 75 recording I pulled back the curtain and revealed the step-by-step methods that you haven’t been shown in typical tutorials or technical courses.  This is not basic training for those who have never used PowerPoint before.  This is for those who are comfortable with the program and want to take their knowledge up to the next level.  You may think that because you are an intermediate to expert user of PowerPoint, that there isn’t much you could learn from this session.  I don’t know if that is true, but I can tell you that many presenters just like yourself have seen my work and realized that they didn’t know how much they didn’t know.  You are probably better than the average PowerPoint user.  It is just that no one has told you about some of the great techniques you can use that give you a hidden advantage when presenting.  For a list of all the topics I covered and to place your order, click here.