Resources for Sales & Marketing Professionals

If you are looking for books and video resources to help your sales and marketing staff improve the effectiveness of the PowerPoint presentations they create and deliver, you have come to the right place.  Here are some of the resources that other sales and marketing professionals have found useful.

The Visual Slide Revolution
The book that was selected as one of the top 10 Business Books of 2008 by The Globe and Mail details the five step KWICK method for creating persuasive visuals.  In their review of the book, they said:
"Mr. Paradi tackles each point in detail, in the same clear manner he wants your presentations to follow. The In Context section is phenomenally helpful, as he lists the various types of graphics you can use and offers tips for each to make them more powerful.

This is a very strong book in an area where most of us are very weak."
Harvey Schachter, The Globe and Mail (to read the entire review click here)
Click here to learn more about this book.  Bulk discounts are available when you order for your entire team.  Click here to e-mail me about placing an order for your group.


Creating Visuals Training Videos
Each of these videos focuses on one type of visual and shows you both how to think through using that type of visual and how to create it step-by-step in both PowerPoint 2003 and 2007.  To see previews of all of these videos, click here.  If you'd like all the videos on a CD that is easy for your team to refer to even when out of the office, click here to e-mail me about bulk pricing.

PowerPoint "How-To" Videos
You can spend hours trying to figure out how to perform a specific task in PowerPoint, get lost trying to use the help system, or you can get the exact help you need immediately in these short, focused videos.  Topics covered include creating effective graphs & diagrams, using photos, adding hyperlinks and incorporating video, creating callouts for visuals and even handouts and delivery tips.  Here's what Business Development Manager Dick Kunzig said, "I have purchased 14 videos, down loaded same...and have watched 2 already.  These are wonderful! My presentations will improve considerably."  Click here to see the entire list and download a sample video.  Iif you want to have me put all the videos on a CD that acts as a just-in-time training resource for your staff, click here to send me an e-mail and we can talk about bulk pricing that is available.