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Dave Paradi's PowerPoint Tip     Issue #142 September 4, 2007
Published & Copyright by Dave Paradi of ThinkOutsideTheSlide.com
Circulation 8,686
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Please forward this newsletter to sales executives and professionals
who want to achieve greater sales rep productivity and deliver
presentations that close more sales.  If this newsletter has been
sent to you by a friend, sign up to get your own copy at
http://www.ThinkOutsideTheSlide.com/newsletter.htm .

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In this issue:
Seattle Public Workshop September 28th
Annoying PowerPoint Survey Now Open
PowerPoint Tip - Ideas from 5,000 years ago
Best of the Blog - Politicians and PowerPoint
Dave's Travel Schedule
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Public workshop: Seattle, September 28, 2007 - register now!

By attending the Think Outside The Slide workshop, you will come
away with new ways of making your presentations more effective and
be more efficient at creating your slides. If you've been holding
off registering, now is the time to take action and reserve your
spot.  Get the details and register at
http://www.ThinkOutsideTheSlide.com/powerpointseminar.htm .

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Annoying PowerPoint Survey Now Open

Every two years I repeat my survey on what audience members find
anoying about bad PowerPoint presentations.  This month the 2007
version of the survey is taking place.  It only takes two minutes to
fill out and the results will be first announced at the Think
Outside The Slide workshop in Seattle.  The benefit of participating
is that you will help all of us avoid making key mistakes in the
future.  Please take a couple of minutes to complete the short
survey at:
http://www.surveymonkey.com/s.aspx?sm=TzWkZi7eD0pPQPvasbIA4A_3d_3d

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PowerPoint Tip: Ideas from 5,000 years ago

We can learn valuable lessons from how humans communicated 5,000
years ago.  At that time, formal written language was not well
established, so how did people communicate?  They used pictures and
stories.  They drew a picture on a cave wall and told the story of
what was depicted, whether it was hunting, family relationships or
other important ideas.

One of the ideas I'll be sharing at the Think Outside The Slide
workshop later this month in Seattle is what we can learn from this
method of communicating.  Today, let me share a high-level lesson
learned by thinking about communicating through cave drawings.

Some people might refer to cave drawings as primitive.  I am not
sure I agree.  I think what people even back then realized, is that
visuals are powerful communication vehicles.  So they drew with
detail and used vivid colors.  They did it so well that the drawings
still exist today.

Once the drawing was complete, they told the story of the event they
depicted.  The story referred to the drawing, but added details and
context that the drawing could not.  The audience listened to the
story and looked at the drawing when it was important to do so.

Is this how you use visuals?  Are they well drawn, clear and will
they stand the test of time?  Do your explanations add color and
context to the visual?  Is the visual secondary to the point you are
making or do you hide behind the visual as if it was more important?

Difficult questions to answer honestly.  But ones that force us to
consider the role we assign to visuals in our presentation.  At the
workshop, we will be spending time on thinking visually.  You'll see
examples, hear how to make different visuals effective and practice
thinking visually in exercises.

If you haven't registered for the workshop on Friday, September 28th
in Seattle, WA, I suggest you do it right now.  Spaces are limited
and you won't want to miss out because you delayed.  Here is the
link: http://www.ThinkOutsideTheSldie.com/powerpointseminar.htm .

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Best of the Blog -  Politicians and PowerPoint

Well, this seems to be the year that PowerPoint has really made a
big splash in American politics. It seems that using PowerPoint
slides has started to become more popular with presidential
candidates. They are even starting to post them on web sites for all
to see. So how are they doing with their slides? One I looked at
this week from the campaign of Mitt Romney was not too bad. But the
designer made a few mistakes. First, there were a few instances of
poor color contrast - black text on a medium gray background and
black text on a turquoise background. Unfortunately in both cases
they were using a background to the text in order to try to
highlight it, but ended up making the text harder to see instead.
Another mistake was in using meaningless titles for some maps. The
title told us the topic, but with multiple colors and a legend in
micro printing, you have no idea what the point of the map is. And
in a graph on how malpractice premiums have increased, the swooping
lines don't look so dramatic when you realize that the vertical
scale has been altered to range from 90 to 150. This makes an
increase from 100 to 120 for All Physicians look much greater than
it would if the scale started properly at zero. Are these mistakes
restricted just to politicians? No. These are common mistakes
presenters and those who create their slides make every day. It is
just that now we will get to see the mistakes played out in public
more than we have ever seen before.

Disclaimer: I am not an American, so I can't vote in the upcoming
elections. I don't have a bias for or against any candidate, I offer
these comments as a useful discussion of slides we are seeing and
what we can learn from them.

Other recent blog posts at http://pptideas.blogspot.com :

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Dave's Travel Schedule

I work with sales teams who struggle with the quality of their sales
presentations and the productivity of the sales reps in creating the
presentations. Sales executives would like their sales reps to
easily create presentations and deliver a customized and consistent
message every time. My research based PowerPoint Presentation
Effectiveness System helps my clients achieve greater sales rep
productivity and deliver presentations that close more sales.  You
can save money by booking me to speak to your organization or
conference when I am close to your area for other clients.  Here's
where I will be in the next few months:

September 7-9 Winnipeg, MB
September 17-19 - Mississauga, ON
September 28 Seattle, WA one-day public workshop - register at
http://www.ThinkOutsideTheSlide.com/powerpointseminar.htm
September 27-30 Seattle, WA
October 10-12 Washington, DC
October 18 Barrie, ON
October 25 Ottawa, ON
October 26 Huntsville, ON
October 29-31 New Orleans, LA at PowerPoint Live - register at
http://www.ThinkOutsideTheSlide.com/powerpointlive.htm
November 14 - Toronto, ON
December 6-9 - Halifax, NS
January 23-24 - Cincinnati, OH

E-mail me at Dave@ThinkOutsideTheSlide.com to discuss how my Think
Outside The Slide(tm) sessions can help your organization be more
productive and improve communication throughout the organization.


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