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Dave Paradi's PowerPoint Tip     Issue #170 October 14, 2008
Published & Copyright by Dave Paradi of ThinkOutsideTheSlide.com
Circulation over 8,300
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Please forward this newsletter to executives and professionals who
want to create PowerPoint presentations that sell their ideas,
products or services more effectively.  If this newsletter has been
sent to you by a friend, sign up to get your own copy at
http://www.ThinkOutsideTheSlide.com/newsletter.htm .

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In this issue:
Transform your text slides into persuasive visuals
New YouTube channel for Slide Makeover Video Podcasts
PowerPoint Tip - Stop looking at the screen
Best of the Blog - How to start building a library of photos 
Dave's Travel Schedule
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Transform your text slides into persuasive visuals

Don't know how to start transforming your overloaded text slides
into persuasive visuals?  The solution you have been waiting for is
here.  My latest book, The Visual Slide Revolution, explains my
five-step KWICK method that I use to create persuasive presentations
for my clients.  The Globe & Mail said, "This is a very strong book
in an area where most of us are very weak."  Read chapter 2 and
order your copy at http://www.ThinkOutsideTheSlide.com/vsr.htm .

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New YouTube channel for Slide Makeover Video Podcasts

The latest Slide Makeover Video Podcast was released last Tuesday
and it covers how to transform a data-heavy slide that confuses the
audience into a clear visual so people understand and can apply the
ideas you are sharing.  It is available through iTunes and on the
web site in the normal spots, but it is also viewable in a new way.
To assist those who can't view QuickTime format videos, I have now
created my own YouTube channel with all of the slide makeover video
podcasts and two free "how-to" videos as well.  It is at:
http://www.youtube.com/ThinkOutsideTheSlide .
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PowerPoint Tip: Stop looking at the screen

What is so darned interesting on the screen?  That's what I was
asking myself at a recent conference as I saw speaker after speaker
looking at the screen repeatedly during their presentation.  It's
not like anything had changed on the screen - it wasn't that they
had put up a new point or moved to a new slide.  They just regularly
looked at the screen.

It was almost like they were wondering if the screen was still there
or what was displayed had changed without them initiating it.  I got
to thinking why they would be doing this.  I think it is because
they needed to remind themselves what point they were discussing.
If this is the case, let me suggest some better ways to go about
making sure you cover what you need to for each topic in your
presentation.

First, position your laptop so that you can see it when you are
facing the audience.  If you need to sneak a peek at what is on the
screen, look at your laptop instead of the big screen behind you.
Trust that what is on the laptop is the same as what is on the
screen - because 99+% of the time, it is.

Second, build each slide point by point or make only one point per
slide.  This way, you only glance at the slide when the point comes
up and don't need to look again because you know what you need to
talk about.  If you have multiple points on the slide all at once,
you need to keep looking to see if you've covered all the points.
Multiple points on the slide also makes it harder for the audience
to connect what you are saying with which point on the slide.  Use a
presentation remote device to change points and slides so you don't
need to keep looking at a multi-point slide to see where you are.

Third, rehearse what you are going to present.  Too often,
presenters look repeatedly at the screen because they need to remind
themselves of what they wanted to say.  This is a sign of lack of
proper preparation.  If you have rehearsed your presentation
multiple times, you will be familiar with the material and it will
flow smoothly without having to look at the screen to remind
yourself of what you wanted to say.

There is nothing wrong with glancing at your laptop screen to remind
yourself of the point you have just shown the audience.  But use the
tips above to reduce the tendency to repeatedly look at the screen
while you are discussing the idea with the audience.  If you use
visuals instead of text-heavy slides, this becomes so much easier.
Learn how to transform text slides into persuasive visuals with my
book "The Visual Slide Revolution" at
http://www.visualsliderevolution.com .

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Best of the Blog - How to start building a library of photos 

Yesterday I had a question from someone who was reading the blog.
They asked where they could find a library of good photos that their
department could use in presentations. They wanted 500-1,000 photos
to choose from that were professional and fit their business.
Wouldn't it be great if this existed? But unfortunately it doesn't.

You will see stock photography collections available for purchase
but most of them are too generic because they try to appeal to a
broad range of possible uses. And in many cases they are expensive.
The other source of great professional photos are stock photography
sites like istockphoto.com. The challenge is that these sites have
over 1 million photos to choose from. How do you create a library of
the ones you find suitable for your business?

Here is what I suggested to the person who asked me the question.
First, create a list of the specific types of photos you think will
work best in your presentations. Some examples may be categories
such as older business men in a meeting, professional women showing
leadership, medical personnel in a lab setting or others. Then, each
day, set aside 15 minutes to look for 5 photos in one of the
specific categories. By limiting yourself to one specific category,
you narrow the search on the stock photography site and sift through
fewer potential photos. Buy the ones you will use and put them on to
slides.

The investment of 15 minutes each day is a very small amount of time
but you can be productive in that time because your searching is so
focused. By the end of two months, you will have 200 great photo
slides that you can use in your presentations. By breaking up the
work, it won't seem overwhelming and you will see significant
results relatively quickly.

To this library that you build from the stock photography sites, add
photos that you take yourself. Of course you need to check out the
legal aspects such as who owns the photo & the rights, releases from
anyone who is identifiable in the photo and usage restrictions. But
once those are understood, look for opportunities to add to your
library of photos with ones you take at your company or in public.
I've taken generic photos of construction sites, signs and scenes
that I've used in presentations over the years.

Once you have a library of slides, as I explain in chapter eight of
my book The Visual Slide Revolution, you can leverage the time you
have invested in creating the original slides. Big firms who do a
lot of presentations, like management consulting companies have used
slide libraries to their competitive advantage for years. Take 30
minutes today to create your list of categories and 15 minutes each
day for the next two months and you will have a great library of
photos that will step your presentations up to the next level.

Other recent blog posts at http://pptideas.blogspot.com :
The folly of limiting the number of slides

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Dave's Travel Schedule

I work with business presenters who want to transform their
overloaded text slides into persuasive presentations that
effectively sell ideas, products and services to decision-makers.
My research based PowerPoint Presentation Effectiveness System helps
my clients achieve greater productivity and deliver presentations
that close more sales.  You can save money by booking me to speak to
your organization or conference when I am close to your area for
other clients.  Here's where I will be in the next few months:

October 16 - Toronto, ON
October 17 - Belleville, ON
October 23 - Chicago, IL
October 29 - Vaughan, ON
November 5-7 - Savannah, GA
November 21 - Toronto, ON
November 28 - London, ON
November 30-December 2 - CAPS Convention in Toronto, ON
February 21-23, 2009 - Chicago, IL
March 2-3, 2009 - Cincinnati, OH
April 23, 2009 - Toronto, ON IAPA post-conference workshop open to
the public, details coming in the fall
May 8-9, 2009 - Chicago, IL

E-mail me at Dave@ThinkOutsideTheSlide.com to discuss how my Think
Outside The Slide(tm) sessions can help your organization be more
productive and improve communication throughout the organization.

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