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Dave Paradi's PowerPoint Tip     Issue #122 November 14, 2006
Published & Copyright by Dave Paradi of ThinkOutsideTheSlide.com
Circulation 8,451
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Please forward this newsletter to anyone you know who needs to
improve their PowerPoint presentations to sell more, make a bigger
impact with their boss or teach others.  If this newsletter has been
sent to you by a friend, sign up to get your own copy at
http://www.ThinkOutsideTheSlide.com/newsletter.htm .
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In this issue:
Bonus video for completing the Future PowerPoint Resources Survey
New Special Reports now available
PowerPoint Tip: Scary Slide Mistakes
Best of the Blog - If they can't see it, they can't understand it
You Just Gotta Laugh PowerPoint Story
Dave's Travel Schedule
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Bonus video for completing the Future PowerPoint Resources Survey
In my ongoing efforts to create valuable resources for those who
want to present using PowerPoint, I am always looking for ideas on
what you need help on.  Please help me by filling out this 3
question survey that will assist me in developing the resources you
need to be a more successful presenter.  Use this link:
http://www.surveymonkey.com/s.asp?u=790692709371 .  After you
complete the survey, you will get access to a video where I show you
how to transform text slides into more visual messages.  The survey
closes at the end of this week, so please participate today.
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New Special Reports now available
In response to questions from subscribers like yourself, I have
started to develop a series of special reports on specific topics or
usages of PowerPoint.  So far I have reports on Presenting to
Executives, Using PowerPoint in Church/Worship and Creating a
Celebration Slide Show (for a birthday, anniversary, wedding,
graduation, etc.).  More details are on the site at:
http://www.ThinkOutsideTheSlide.com/reports.htm
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PowerPoint Tip - Downside of Dashboards
One of the recent trends in executive presentations is to create
what is know as dashboard slides.  A dashboard slide is a way for
executives to get a quick view on projects, initiatives, financial
or other measurements of interest.  It is usually designed to have a
red, yellow or green light beside each item indicating the measure
of that item against a standard.  In some organization they have
even created these displays on internal web sites so the displays
are updated in real time.
While this sounds like a good idea, I have two key objections to the
way most of these slides are created.  First, if you ask a presenter
how the color has been calculated, i.e. what constitutes a green,
yellow or red, they can't answer your question because they don't
know.  Someone programmed a set of calculations on a spreadsheet or
in some other tool that spits out the color rating for each item
based on a complex formula of factors.  The presenter simply reports
the rating.  This does not serve executives well because they need
to be able to discuss why an item is rated so that they can make
intelligent decisions on it.  Sometimes it may be a delay in
reporting from another area or system that causes the formula to
report a red flag on an item, which causes unneccesary panic in the
executive suite and a waste of everyones time searching for and
reporting that the item is actually OK, but the reporting was
flawed.
The second problem I have with most dashboard implementations is
that the scoring system of three colors does not allow enough
granularity to give a true measure of a situation.  What is the
difference between a green and a yellow rating?  Probably one tenth
of a point on some numerical system used to calculate the colors.
Three choices is OK for a stop light where there are only three
possible actions, but for organizations, more choices are needed.
Even in school we had percentage scales which allowed for up to 100
possible ratings or letter grades, which had 13 possible ratings (A+
to D- and F).
My suggestions for using a stoplight dashboard slide are twofold.
First, make sure that the rating calculation is transparent and
understood by everyone.  Make it easy to investigate why a rating is
calculated the way it is so that time wasted chasing phantom
problems is reduced.  Second, increase the granularity of the rating
scale.  If you want to stick with the stoplight colors, add a + and
- to them to have a total of 9 possible ratings to choose from.
These suggestions should improve the clarity of dashboard slides
used to present to executives and others.
Executives do prefer visual slides to text slides, and this is one
of the items I discuss in my special report on Presenting to
Executives.  You can get your copy at http://snipurl.com/execs .
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Best of the Blog - If they can't see it, they can't understand it 
Why should you use a graph on a PowerPoint slide? To illustrate data
that would have more impact when shown visually that any other way.
So if you are trying to have greater impact, why would you choose
colors for a line graph that the audience would not be able to see?
A recent slide was a perfect illustration of this problem. The
background is a dull medium-dark blue. Five lines on the graph:
bright red, which is OK, then burgundy, dark blue, light blue and
dark green - Huh? What was the presenter thinking? How they thought
anyone could see those last four lines is beyond me. If your
audience can't see the lines (or bars, columns, pie slices) of the
graph, they have no hope of figuring out what the message is
supposed to be. Make sure that when you put a graph on a PowerPoint
slide, you change the default colors to ones that illustrate your
point. An even better approach is to figure out what the single most
important point is and have that data in an accent color and the
rest of the data in the same less prominent color. This way the most
important point jumps out at the audience.
Setting the proper colors for graphs is only one of the things you
need to do in order to make your graphs clear to an audience.  You
also need to eliminate distracting lines from the background of the
graph, minimize axis text that draws attention away from the data
and a number of other things to reduce what is known as "chartjunk".
I covered all of these techniques and many more in my web tutorial
on Using Graphs.  I recorded it all and you can watch exactly how it
is done, by getting the video at
http://www.ThinkOutsideTheSlide.com/wtgraphs.htm .
Other recent blog posts at http://pptideas.blogspot.com :
How not to use a presentation remote 
Why timed builds are not a good presentation practice 
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You Just Gotta Laugh PowerPoint Story
I am starting a new section in the newsletter so that readers can
share their stories of how PowerPoint has been used poorly in
presentations they have seen (or done).  Send your story to me at
Dave@ThinkOutsideTheSlide and I will publish the best of the stories
in this space in future newsletters.  Here's one of my recent
favorites.
It was the start of a conference and as all the attendees entered
the ballroom for the plenery session, we looked at the screen and
staring back at us was the editing mode of PowerPoint with no slide
show loaded, simply saying "Type text here".  Thinking that surely a
welcome slide would soon be loaded, we took our seats.  But no
slides were loaded.  The MC for the session started the day with the
blank editing mode still glaring from the large screen in the center
of the room.  He introduced the first presenter, who got up and
explained that she had no PowerPoint slides but was too afraid to
shut the computer off in case it didn't start up again for the
following presenters who were using PowerPoint.  So she did her
whole talk with the "Type text here" blank slide glaring beside her
from the screen.  There's a good example of using visuals to enhance
your presentation :)
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Dave's Travel Schedule
You can save money by booking me to speak to your organization or
conference when I am close to your area for other clients.  Here's
where I will be in the next few months:
November 20-22 St. John's, NF
December 5 Markham, ON
December 6-10 Vancouver, BC
December 13 Toronto, ON
January 15, 2007 Toronto, ON
January 29-30, 2007 Cincinnati, OH
February 19-23 St. John's, NF
March 30, 2007 Toronto, ON
April 10, 2007 Toronto, ON
April 19, 2007 Toronto, ON
May 25-26, 2007 London, ON
E-mail me at Dave@ThinkOutsideTheSlide.com to discuss your upcoming
event.
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Contact: Dave@ThinkOutsideTheSlide.com or Call (905) 510-4911

Microsoft, PowerPoint, Windows and other terms are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries.  Microsoft product screen shot(s) reprinted with permission from Microsoft Corporation.  All books, products and seminars are independent publications and are not affiliated with, nor have they been authorized, sponsored, or otherwise approved by Microsoft Corporation.