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Dave Paradi's PowerPoint Tip     Issue #172 November 11, 2008
Published & Copyright by Dave Paradi of ThinkOutsideTheSlide.com
Circulation over 8,200
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Please forward this newsletter to executives and professionals who
want to create PowerPoint presentations that sell their ideas,
products or services more effectively.  If this newsletter has been
sent to you by a friend, sign up to get your own copy at
http://www.ThinkOutsideTheSlide.com/newsletter.htm .

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In this issue:
Honouring those who serve
Transform your text slides into persuasive visuals
PowerPoint Tip - Shortcut keys when presenting
Best of the Blog - Does great content trump poor visuals? 
Dave's Travel Schedule
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Honouring those who serve
Today in many parts of the world we honour those who have served and
those who currently serve in our armed forces.  It is because of
their sacrifices that you and I have the freedom to share the
information we do in presentations, e-mails, newsletters and in
person.  Take a moment today to remember those who fought and
continue to fight for freedom around the world.  And if you want to
watch an inspirational video, check out Terry Kelly's song "A
Pittance in Time" at http://www.youtube.com/watch?v=2kX_3y3u5Uo . We
saw Terry perform this live this summer at the NSA Convention in New
York and there wasn't a dry eye in the room.

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Transform your text slides into persuasive visuals

Don't know how to start transforming your overloaded text slides
into persuasive visuals?  The solution you have been waiting for is
here.  My latest book, The Visual Slide Revolution, explains my
five-step KWICK method that I use to create persuasive presentations
for my clients.  The Globe & Mail said, "This is a very strong book
in an area where most of us are very weak."  Read chapter 2 and
order your copy at http://www.ThinkOutsideTheSlide.com/vsr.htm .

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PowerPoint Tip: Shortcut keys when presenting

In the workshops where I cover the topic of presenting your
persuasive visual slides, one of the areas that gets the most
interest is the shortcut keys you can use while you are delivering
the presentation.  In today's tip I want to alert you to some of the
most useful shortcuts and when you would use them in a business or
professional presentation.

Probably the most useful key when presenting is the "B" key.  Why?
Because it allows you to toggle to a black screen at any time.  Why
would you want to hide your wonderfully created slides?  Because
sometimes the greatest power comes from the audience focusing only
on you.  Take away the visual, and they focus more intently on what
you are saying.  Any time the visual is not relevant to what you are
saying, like in a story or when you are answering a non-related
question, press the "B" key on your keyboard to make the slide
disappear.  The "B" stands for the colour "Black", so if your
operating system and PowerPoint is in a different language, your key
will likely be the first letter of the word "Black" in your
language.

Another useful shortcut to know is how to get to any slide almost
instantly.  There are two ways to do this that do not involve
exiting slide show mode.  First, if you know the slide number, you
can enter the number using the number keys on the keyboard and then
press the Enter key.  This jumps you directly to that slide,
regardless of where it is in the presentation.  The second way to
jump to a different slide is to press Ctrl+S and then use the list
of all slides to select the one you want to view.  This is useful if
you want to display a slide that answers a question that has been
asked, if someone asks you to go back to a slide earlier in your
presentation, you need to jump to the last slide if you are running
out of time, or if you want to display a hidden slide because it is
relevant to the discussion.

I think using hyperlinks in your slide presentation is a good idea
and can help bring in outside content or enable non-linear
presentations that will make your presentation much richer.  The
challenge is how to activate the hyperlinks on the slide.  Most
people use the mouse to move the cursor over the hyperlink and then
click on the link.  This is distracting because the audience focuses
on the moving mouse.  There is a better way.  By pressing the Tab
key on your keyboard, you can move to each hyperlink on the slide in
sequence.  It is like moving your mouse over that link.  You will
know which link is selected because there is a thin dashed white
line around the link text or shape.  Once the link is selected with
the white dashed line box around it, press the Enter key and the
link will be activated just as if you had pressed the mouse button.
Hyperlinks allow you to open Word, Excel or PDF documents in the
middle of your presentation, access a web site or jump to another
presentation, all without leaving the presentation slide show.

You can discover more shortcuts by pressing the F1 key while in
slide show mode.  If you'd like to see these techniques demonstrated
along with how to draw on the screen, you can check out the short
"how-to" video at http://www.PPtHowToVideos.com .  You'll also find
videos on hyperlinking at the same site.

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Best of the Blog - Does great content trump poor visuals?

I was at an academic presentation recently and it presented a
dilemma in terms of evaluating the effectiveness of the
presentation. The presenter is an expert in the topic and had done
some ground breaking research in the area. The conclusions were
interesting and he could back it up with evidence based on data that
he had exclusive access to. Powerful stuff. But his slides were
awful. And he didn't use them well at all.

He shared that he had been presenting this work at other
institutions and had received great feedback from other experts in
the field who recognized the usefulness of the conclusions he had
come to. They saw his work as significant in the field.

So I was left wondering whether great content trumps the poor use of
visuals? I'm not sure I have the answer, but here's what I was
thinking. I know that fancy visuals can't save poor content. No
matter how flashy your slides are, the audience won't leave excited
if your message lacks substance. But I am not sure it works the
other way around.

If your content is great but presented with lacklustre visuals, the
audience will still leave enlightened. They just may not be as
informed or inspired as if you had also used great visuals to drive
home your points.

That's why I start almost every presentation by talking about the
importance of properly structuring your message before you even
consider your slides. Without a good structure, making sure that you
have points that move your audience from where they are now to where
you want them to be, the rest doesn't matter.

Next time you start to develop a presentation, don't sit down at
your computer. Go to a quiet place with a pen and paper and allow
yourself the time to concentrate on your desired outcome and the
best way to achieve it. Only after you've got great content should
you look to create persuasive visuals.


Other recent blog posts at http://pptideas.blogspot.com :
The one thing that will make your videos better

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Dave's Travel Schedule

I work with business presenters who want to transform their
overloaded text slides into persuasive presentations that
effectively sell ideas, products and services to decision-makers. My
research based PowerPoint Presentation Effectiveness System helps my
clients achieve greater productivity and deliver presentations that
close more sales.  You can save money by booking me to speak to your
organization or conference when I am close to your area for other
clients.  Here's where I will be in the next few months (type of
client is in brackets):

November 21 - Toronto, ON (University staff)
November 30-December 2 - CAPS Convention in Toronto, ON (doing a
Meet the Experts session on creating your own YouTube channel)
December 9 - London, ON (Manufacturing)
February 21-23, 2009 - Chicago, IL (MBA students)
March 2-3, 2009 - Cincinnati, OH (Healthcare)
April 8, 2009 - Ottawa, ON public half-day workshop, details coming
in early 2009
April 23, 2009 - Toronto, ON IAPA post-conference workshop open to
the public, details coming early in 2009
May 8-9, 2009 - Chicago, IL (MBA students)

E-mail me at Dave@ThinkOutsideTheSlide.com to discuss how my Think
Outside The Slide(tm) sessions can help your organization be more
productive and improve communication throughout the organization.

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