Dave Paradi's PowerPoint Tip Newsletter - Issue #199, December 1, 2009
Published & Copyright by Dave Paradi of ThinkOutsideTheSlide.com.  Circulation over 8,000

In this issue
1. Latest Slide Makeover
2. Learn to create & deliver web presentations
3. Sequence of information matters
4. Have you got your copy of The Visual Slide Revolution yet?
5. From the Blog

The Visual Slide Revolution book at www.VisualSlideRevolution.com
One of the Top 10 Business Books of 2008
Click on the cover to learn more

Book Dave to do a live program for your group:
1) Transforming Text Slides into Persuasive Visuals
2) Hands-on Creating Persuasive PowerPoint Visuals
3) Cutting Presentation Preparation Time by Using Content Templates and Creating a Slide Library
4) Creating and Delivering Effective Web Presentations
Click here to learn more and book Dave.

Dave's Travel Schedule
December 6-9 - Calgary, AB (CAPS Convention)
January 28, 2010 - Indianapolis, IN (manufacturing - tentative)
January/February - Orangeville, ON (Utility company trainers)
May 17, 2010 - Mississauga, ON (Purchasing managers - tentative)
September 13, 2010 - New Jersey (Emergency medicine professionals - tentative)
Latest Slide Makeover Video
Financial or operational analysis often includes reporting on what the outcome would be under different scenarios.  Instead of listing each individual scenario in a table from Excel, use the ideas in this makeover to show the results visually.  Click on the video below to play it in your browser via YouTube (or click here to watch it on my web site in QuickTime format at www.ThinkOutsideTheSlide.com/podcasts).

Slide Makeover Video at www.YouTube.com/thinkoutsidetheslide


Health scare cancelling meetings?  Travel budgets cut?

Learn how to create and deliver effective web presentations using WebEx, GoToMeeting, Live Meeting or other online meeting services.  For a variety of reasons, more and more presenters are delivering their presentations via the web instead of in person.  The design, planning and delivery of web presentations is different from in person presentations.  My new video program explains how to create and deliver your web presentation effectively, as well as reviews the key features you need to be aware of with the service you use.  Learn about web presentations at www.EffectiveWebPresentations.com.



PowerPoint Tip: Sequence of Information matters

Research by Michael Posner reported in John Medina’s book Brain Rules shows why the typical sequence of information is not helping our presentations be as effective as they could be.  I’ve been sharing this with my workshop audiences this year and I’d like to share it with you in today’s tip.

The usual sequence is to methodically share every piece of supporting data we have in a logical order and present the conclusion after all the data has been shared.  For example, a typical persuasive sales presentation would list each feature of the product or service and then present the conclusion that the product or service is the best to solve the problem at hand.  So why is this not as effective as it could be?  Because the audience doesn’t know where you are headed.  By the time you get to the conclusion, they have forgotten the different pieces of data and don’t necessarily know how the data supports the conclusion.  With confusion comes lack of action.

Research by Michael Posner suggests that audiences recall better and understand your message better if they first hear the conclusion, then the supporting data.  This way, they know where you are headed and can fit the data you present into the conclusion you have already stated.  It is similar to having the destination first before you start to map the route.  By knowing where you are going, you can see how each road in the route moves you towards the destination.  This is a simple change that you can make in your presentation that will make it more effective.

I want to take this research and extend it’s application one step further.  When you create a non-linear presentation, you state the conclusion first, then give the audience a menu of data to select from.  The audience selects what data they need to hear in order to convince themselves that your conclusion is valid.  This is a great way to engage the audience and customize the presentation to this exact audience at this exact time.  How much time would be saved in meetings if the audience could direct the presentation and hear only what they needed to hear in order to support the conclusion?

If you haven’t read Brain Rules yet, click here to order a copy from Amazon or pick it up at your local bookstore.  If you want to create your first non-linear presentation and want to know how to use hyperlinks in PowerPoint to do so, check out the “how-to” video in the Hyperlinks section of my PowerPoint How-To Videos page.



Have you got your copy of The Visual Slide Revolution Yet?

A reviewer on Amazon.com titled their review of my book "Excellent for every business professional" and said:

"The concepts in this book are excellent and long overdue in the corporate world where muddled PowerPoint is the norm. Most PowerPoint books teach you how to create lovely-to-behold slides that contain very little data. Paradi tosses that paradigm upside down, with slides that even the artistically-challenged can create and that are rich with data - perfect for business managers.

The concepts are clear and practical, and demonstrated with actual examples from Paradi's consulting and training practice."

"... the content in this book is better than you'll find in books like Beyond Bullet Points or Your PowerPoint Sucks..."

"Bottom line is this deserves a place on every business professional's bookshelf." 

If you haven’t got your copy yet, go to www.VisualSlideRevolution.com today.


From the Blog at PPtIdeas.blogspot.com: Use hanging indents properly on your PowerPoint slides 

I saw it again this week so I need to comment on the incorrect use of hanging indents on PowerPoint slides. Here’s what happens. The presenter wants to have text on the slides, but doesn’t want it to be in bullets. It might be a quote or other text that is not bulleted. So they use the bullet slide layout and simply deselect the bullet formatting and start typing away. The problem? The first line of the text is set to the left of the rest of the text, making it look strange. The audience wonders what’s wrong with the text and pays less attention to the message.

The problem is caused by the text placeholder still having a hanging indent format from when it assumed bullets were being placed there. It sets the first line further left than the rest of the lines. This formatting causes further problems if you ever copy this slide into a new presentation or update the look with a new template. Since PowerPoint thinks you are using a bulleted list, it reformats your text as bulleted text and now you have a slide that doesn’t look like it used to.

What should you do instead? When you want to create a slide that has non-bulleted text, start by selecting a layout that does not include a bullet point placeholder. Select either the Title only or Blank layouts. Then add a text box and format it so it has the size, font and colors that you want. Now the text will have a consistent left margin and the text will not be reformatted if the design template changes in the future.

Properly formatting the text on your slides is one of the small things you can do that will make your presentations more effective.

See all blog posts and add your comments at http://pptideas.blogspot.com



Contact Dave: Dave@ThinkOutsideTheSlide.com or call 905-510-4911
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