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Five Ways to Transform Your Overloaded Text Slides
By Dave Paradi, MBA, Co-author of "Guide to PowerPoint"
The most common complaint of
audiences about PowerPoint presentations is that the slides are loaded
with text and the presenter simply reads their slides to the audience.
In the presentations I review, I see this all the time. I am not
suggesting that you should never use text, because I think text is
essential to many messages. What I am suggesting is that by adding more
visual impact, your audience will better understand and remember your
message. If your slides are text heavy, consider these five ways to
transform some of your text slides into more graphical and meaningful
slides.
Transform Tables of Numbers into Graphs
If your slide contains a dense table of numbers, consider if a
graph would better highlight the point you are trying to make. Too
often I see presenters attempt to point out the important figures in a
data table with a laser pointer – and the audience gets lost
along the way. Instead, figure out what the data is supposed to be
saying – is it a trend, a comparison between two data sets or a
comparison of data within one set. All of these can be better
illustrated with a graph. Make sure that your graph still includes text
highlighting the key point so that the audience has no doubt about the
message of the slide.
Transform Relationships into Diagrams
If you are describing a relationship between different items using
paragraphs of text, consider using a diagram instead. A diagram will
still include the relevant text, but it will visually show the
relationship to the audience. Examples of relationship diagrams include
Venn diagrams to show overlapping relationships, T-charts to show
comparison relationships and Pyramid diagrams to show hierarchical
relationships. The diagram will add meaning to the point you are making
and not lose the key text that is important to the relationship.
Transform Processes into Diagrams
If you are describing steps in a process by listing each step as a
new bullet point, consider using a process diagram to illustrate the
steps instead. If you are describing a linear process flow, use a
sequence diagram that shows a box for each step and arrows to show the
direction of flow. You can use text inside or under each box to explain
that step so the diagram is clear to your audience. If you are
describing a cyclical process, use a cycle diagram that shows the
process starting over once the last step is finished. Again, the text
on the diagram adds clarity to the flow shown.
Transform Descriptions into Pictures
If you are describing places or people, consider replacing text
with pictures. For locations such as cities or facilities, show a
picture of the place and add a caption underneath so that everyone
knows what the picture is. If you are talking about people, such as the
members of a team, show their pictures to make it more personal.
Pictures cut to emotions and get your audience emotionally involved in
the presentation far more than words can ever hope to.
Transform Paragraphs into Bullets
Amazing as it seems, I still see far too many paragraphs on slides.
Many times they are disguised as long sentences in a small font with a
bullet in front of them, but in reality they are paragraphs, with no
key point identifiable. Before putting a text slide together, determine
what the important points are that you want the audience to understand
from this slide. Then create short bullet points with the key words
only. Your message will add to the key points with what you say.
PowerPoint slides are not supposed to be a report simply displayed and
read, so transform paragraphs into bullet points.
Take a look at your last set
of slides and see if the text slides meet the 6 by 6 guideline –
no more than six words in any bullet point and no more than six bullet
points on a slide. Text slides certainly have their place in a
PowerPoint presentation, but slides loaded with text are not serving
the audience as well as purposely planned visuals can. Use the five
ideas above to transform your overloaded text slides into meaningful
slides that your audience will understand and remember.
To see mor eexamples and learn
the best practices for creating visual slides, get the "Transforming
Text Slides Into Visual Slides" e-book by clicking here. To
learn more about ways to create effective slides with step-by-step
instructions for creating professional business slides, get a copy of
"Guide to PowerPoint" - click here to learn more.
Dave Paradi is the co-author of Prentice Hall’s "Guide to
PowerPoint", a text used at the Wall Street Journal’s #1 ranked
MBA school, and his ideas have been featured by international
publications. Dave’s "practical not technical" approach and
customized presentations have audiences walking out of his sessions
with ideas they can begin using immediately. He offers a free
PowerPoint e-course, newsletter and articles on his web site at
www.ThinkOutsideTheSlide.com.
©MMVI Dave Paradi
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